This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement. Google has been so focused on introducing new Google Analytics 4 ...

Google Analytics 4 will introduce new customized reporting features. GA4 will offer faster and more reliable data exports to BigQuery. Google provides an API-based transition to Analytics 360 for ...

For CMOs and those marketers who use Universal Analytics 360, the delay offers nine additional months to manage the changeover to GA4. Google announced on October 27th that it is pushing back the ...

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: GA4 will begin introducing the new tools over the next few weeks and will continue ...

Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow between the Analytics 360 Suite and Salesforce’s Marketing and Sales clouds. Read ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Google Analytics 360 now offers the ability to create product line sub-properties, custom user roles and large caps on dimensions, audiences and conversion types. The update -- announced Thursday for ...