Almost 100 years after General Motors co-founder William Durant debuted the logo, the Chevrolet bowtie is perhaps the most identifiable mark in GM’s bevy of brands. Thing is, it seems there is no real ...

Few things in the automotive industry are as iconic as Chevrolet’s logo — officially known as the Chevy Bowtie. Having celebrated its 100 th anniversary in 2013, The Bowtie has adorned 215 million ...

Chevrolet's iconic bowtie logo has been a symbol for the brand for nearly a hundred years - making it almost as old as the American marque itself. Though one origin story for the logo is more ...

DETROIT (WWJ) - Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous with the brand is open to ...

It’s arguably one of the most recognized automotive logos in the world, yet the actual origins of Chevrolet‘s infamous ‘Bowtie’ remain shrouded in mystery. For many years, the official line was that ...

To mark the 100th anniversary of Chevy’s logo this year, the car company has created this graphic charting the evolution of the iconic bowtie. But did you know that the origins of the slanted cross ...

Chevrolets for 100 years -- all 215 million of them -- have come dressed in a bowtie. The bowtie is what General Motors calls its Chevy logo, just like Ford's corporate emblem is known as the Oval.