Add Yahoo as a preferred source to see more of our stories on Google. For this Super Bowl-themed version of Duracell's "Built Different" advertising campaign, Brady suffers an on-air power failure and ...

With a product as universal as batteries, Duracell has a lot of scope when it comes to advertising -- anything powered by its products is fair game. That ubiquity gives the brand license to take on ...

Luckily, The Duracell Scientist jumped in to save the day, leveraging Duracell batteries with Power Boost™ Ingredients, and confirmed what’s really under those QB wristbands in a playful twist that ...

Duracell has claimed rival Energizer's new ad campaign caused the company to suffer "irreparable reputational harm." - John Thys/AFP/Getty Images America’s top battery brands are locked in a power ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...