During the 2025 Ryder Cup, U.S. captain Keegan Bradley made an interesting observation about how the golf ball influences pairing strategy for the team event. Golfers know how their ball feels, ...

The absolute best thing about my time on Tour is being a fly on the wall whilst the best fitters in the world dial in the best players in the world. The job itself is a far cry from what you might see ...

If you haven’t had a chance to watch Episode 1 of the TaylorMade Tour fitting experience with Adrian Rietveld, I would encourage you to watch it here. The video will give you an appreciation for the ...

When we talk about the importance of fitting, the natural thought might be that we mean getting the right specs. Narrowing down the optimal loft or shaft or even the perfect settings on your ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...