The vintage gamer says the unauthorized use will likely prevent it from legitimately partnering with other candy brands. By Ashley Cullins Atari wants to break off a piece of Nestle’s profits after ...

As Kit Kat's campaign for its green tea-flavored candy bar shows, 360-degree videos can have tremendous power to engage audiences with their content and brand message. The "Zen Break" video immersed ...

On Thursday, August 17th, New York City-based video game entertainment company Atari Interactive Inc. filed a lawsuit alleging trademark and copyright infringement claims against Swiss food and drink ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. No appearance is as bizarre and out-of-character, however, as the time Lemmy picked up the violin ...

Girls Aloud will make millions by fronting an advertising campaign for the new low calorie Kit Kat bar. The contract with Kit Kat, for the new Senses bar, is thought to be their most lucrative ad deal ...

The Approval Matrix: They All Came for the Zerbanatis Our guide to what’s highbrow, lowbrow, brilliant, and despicable.

The American arm of a French game company is suing a Swiss chocolatier over a UK television ad and social media campaign. As reported by Reuters, Atari Interactive has filed suit against Nestle in a ...

Fans watching the University of Houston Cougars compete in the NCAA Men's Championship Game Monday night will also see the premiere of a new character-driven Kit Kat commercial, featuring the Break ...

Nearly 8,500 followers of a conservative protest group calling itself One Million Moms has launched a petition attacking Kit Kat chocolate’s “tasteless” new ad. The 15-second commercial is set to the ...

Ad Nut stays way from advertising relating to real human politics (usually), and so is fond of this new Kit Kat campaign making light of upcoming elections in Australia. As you can see from the videos ...