As many MAC fans know, the original Honeylove lipstick has been discontinued. Despite being a fan favorite, the original formula isn’t available, so shoppers are on the hunt for a new lipstick to ...

At just $7, it’s not just the color that has people stocking up. One reviewer with serious lipstick loyalty wrote, “Nature’s Blush. #840 is a beautiful, smooth, warm and alluring color. I bought ...

Add Yahoo as a preferred source to see more of our stories on Google. Now as a type-A eldest daughter, I love sticking to products I know work for me...until they start getting boring. But this ...

Several celebrity makeup artists spilled details of the buzziest beauty looks.

At CES, the consumer tech industry’s big tech show, L’Oréal unveiled two new digital products designed to help with a traditionally analog task: applying makeup. A tool called Hapta is designed to let ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. However, ever since it’s gone viral, it’s been so hard to get ...

The L’Oreal Paris Rouge Signature Matte Lip Stain was the best value winner in my larger tested best long-lasting lipsticks review. Ahead, learn more about this little tube’s comfortable color payoff ...

One of the world’s major beauty companies is rolling out a new product to make makeup more accessible — a "smart" lipstick applicator tool. The tool, called HAPTA, is the first handheld computerized ...

One of L’Oréal’s latest innovations is paving the way for inclusivity in the beauty space for those with disabilities and limited mobility. HAPTA is a handheld, computerized makeup applicator that ...

L’Oréal has returned to CES to unveil two makeup devices. HAPTA is a handheld, motorized applicator that the company created for people with limited hand and arm mobility. L’Oréal's Lancôme brand will ...

At L'Oreal, which makes lipstick at plants in Franklin and Piscataway, they think the Campaign for Safe Cosmetics is poisoning their business. The coalition got Johnson & Johnson to change the ...