Legos has been around longer than you probably think, starting in 1932 as wooden toys before evolving into the plastic interlocking bricks familiar today. Get ready for the new evolution with new ...

Lego is launching a first-of-its-kind “smart brick”, which the Danish toy maker has described as its “biggest innovation” in decades. The new brick looks and clicks into place like a regular one but ...

At the heart of LEGO SMART Play is the LEGO SMART Brick, a tiny computer that fits inside a traditional 2x4 brick. Inside the brick is a custom-made ASIC chip measuring approximately 4.1mm in diameter ...

There have been a few major innovations in LEGO's history: LEGO Technic in 1977, and the minifigure a year later, but those are nearly 50 years ago now. In the interim, the LEGO brand has kept its ...

Lego artist Nathan Sawaya maintains a stock of 5 million Lego bricks in his Los Angeles studio. At a cost of six figures a year, it’s hard to understand how someone could need or use that many of the ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...