Spanish is often framed as both essential and deeply rooted in Miami, a necessity to “get by” living in the 305. In certain ways, it is. In other ways it is not, says FIU sociolinguist Phillip Carter.

But when your campaigns need to reach audiences in English, Spanish, and French markets simultaneously, the options thin out fast. You end up juggling three different platforms, three sets of invoices ...

While two-thirds of U.S. Latinos say they can read a newspaper or book in Spanish at least pretty well, just 21% say they mostly consume news in Spanish. Just over half of Hispanics (54%) report ...

Forbes contributors publish independent expert analyses and insights. Isaac Mizrahi writes about multicultural marketing and business. Over the past few months, several industry colleagues have asked ...

Estos políticos limitaron el uso del español en 1879, impactando a California por más de un siglo The United States is living a golden age of Spanish speaking. Millions of people count it as their ...