By aligning with the EuroLeague, Coca-Cola leverages Sprite’s long-standing basketball heritage to unify its presence across ...
Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.
Coca-Cola’s Sprite brand is in as presenting sponsor of the Harlem Globetrotters North American Tour, which will see the ...
The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...
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