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If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that eye-widening first moment that the ...

The arcade classic Xevious is now playable online at no cost, thanks to a Japanese campaign for Sprite. As part of a retro-themed campaign for the citrusy soft drink, which features Sprite's classic ...

The design teams at forpeople and Coca-Cola have refined the soft drink’s visual style, guided by its new tagline and brand platform It’s That Fresh Sprite has partnered with London-based creative ...

New Delhi: Sprite has rolled out a new global platform titled ‘It’s That Fresh’, marking a significant brand reset across 180 markets. The initiative brings together a refreshed visual identity, a new ...

Media buying trends—where brands plan to spend more in the second quarter of 2026 Tech continues to shape media buying trends for the second quarter of 2026.