Ripe for the spritzing.

Add Yahoo as a preferred source to see more of our stories on Google. I was curious to hear what notes would take over the fragrance world in 2025, so I turned to Darryl Do of Delbia Do Fragrances and ...

Fruity fragrances are nothing new. I spend more time than I'd like to admit wandering Sephora's perfume aisles, where I always find a wide range of fruity scents packed with notes like citrus, pear, ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Everyone loves strawberries. I have strawberries in my fridge right now, and I bet you do, too. It should ...

Strawberry isn’t new to fragrance, so why is there a sudden fascination? “Any brand that has a strawberry fragrance out now was likely working on it long before the ‘Strawberry Girl’ moment hit TikTok ...

I’m convinced this is what every It Girl smells like right now.

“Gourmand perfumes are fragrances built around edible, dessert-inspired notes,” Fino tells Parade. “Think vanilla, caramel, ...

We've seen a lot of trends come and go in the world of fragrances, once everything was all about aldehydes and more recently pistachio was everywhere you looked. Now, 2025 appears to be the year of ...