While casual observers often lump tablet-style computers and e-readers together because of their evident similarities, tablets would appear to be a more effective ad platform for magazine brands, ...

As the digital media and advertising marketplace continues to evolve, tablet and mobile media have taken center stage. It is no secret that consumer behavior typically drives the media industry. Media ...

AdMob today unveiled a new set of tablet ad formats and enhanced developer tools in connection with the one-year anniversary of its formal acquisition by Google. The mobile ad network also said it now ...

A new Surface Pro ad is here, even if the device isn’t. I’m referring, of course, to the apparent scant availability of the tablet – particularly the 128GB version – following its launch on Saturday, ...

New research from Nielsen finds that the impact of mobile ads on tablets and smartphones is greater in Italy, Germany and the U.K. than in the U.S. Regarding the impact of mobile advertising on tablet ...

Despite all the talk about Android, Windows, and other tablets being iPad killers and expected to steal both consumer and business market share from Apple, not one has managed to make a real dent in ...

Microsoft has just started its ramping up efforts to begin promotion of its upcoming Surface tablet. It kicked off in full with the Surface Movement ad that was aired during television show Dancing ...

Ads are one of the ways to keep some websites and app developers afloat. They keep costs down and enable free content. Some of your favorite fan sites are likely ad-driven. But sometimes, too many can ...