With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...
TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...
Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last week, a jury in California awarded $18.3 million to video measurement firm iSpot to resolve its ...
Cross-platform TV ad measurement and attribution company iSpot has brought to market an agentic AI-powered platform that the company says reimagines how independent measurement can be leveraged to ...
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