Founder of Digital Ducats Inc. shares 10 advanced SEO tactics to add to your toolbox for driving traffic and maximizing the traffic to your website. Learn how to drive more traffic to your website and ...

Heatmaps represent user engagement data on your web page in a graphical form. They were introduced by Cormac Kinney, the software maker, to help traders beat the market. Today, marketers use heatmaps ...

Understand the best metrics for your business when it comes to SEO, view them from a technical and commercial perspective. Lots of screenshots included. Whether you are a business owner, marketing ...

Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. Landing pages can help you appeal to your audience, so ...

In preparation for the upcoming Google Core Web Vitals update, James Parsons shares some effective optimization tips to help you earn a passing grade on Google PageSpeed Insights. Announced in early ...

They’re by no means a secret, and entities’ role in SEO has been heavily documented – entity optimization just isn’t the trendy topic you might see every time you check your Twitter timeline. We’d ...

71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps for voice search optimization. Have you ever tried to search for some data ...

Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. It’s also the goal of this article. If you pop into either of the ...

Editorial mentions that refer to your site – and include a link placed within relevant, high-quality content – make for the ideal backlink. Commonly, editorial backlinks are created when your own ...

SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached the same way. SEO is not a temporary or ...

This is something I’ve been mulling over for a while. I threw the question out to SEO Twitter, and was surprised and impressed by the volume of responses. The problem, as I see it, is that “legitimate ...

For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be expensive: there are plenty of free ...