12 video ideas that help build a positive company culture It’s easy to feel stretched thin when building a company culture. Video allows you to address many different topics and communicate your culture at a meaningful level. Videos make it easy to: ▪ Introduce candidates to your culture ▪ Convince candidates to apply ▪ Help new hires feel at home ▪ Give employees a sense of purpose ▪ Reward employees for their hard work Start using video to establish your culture with the 12 ideas in this post: