IVORY SOAP Ivory is one of the most iconic soap brands in the world. It was first created in 1879 by chemist James Norris Gamble, the son of Procter & Gamble’s founder. Known for its simplicity, the white bar was marketed as 99.44% pure. This became a powerful claim that shaped generations of personal care products. The brand name “Ivory” was inspired by Psalm 45 in the Bible, which symbolized elegance and purity. What made Ivory stand out was its famous slogan, “It Floats!” During its early yea